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| Beyoncé in the Pepsi promo ad |
Beyoncé has signed a branding deal with Pepsi worth an
estimated $50 million. Digital Spy reports the singer, who has starred in ads
for the soft drink since 2002, teamed up with Pepsi once again to coincide with
the Super Bowl 2013 Halftime Show. Beyoncé, who will perform at the
Pepsi-sponsored event, will act as a brand ambassador in the multi-year deal
and feature in a new commercial due to debut during the Super Bowl on February
3. She'll also appear on limited-edition cans in March. Pepsi will also sponsor
a variety of creative projects for Beyoncé, including live events and videos,
and help promote her upcoming fifth studio album, which is due out next year.
"Pepsi embraces creativity and understands that artists evolve,"
Beyoncé said in a statement via The New York Times. "As a businesswoman,
this allows me to work with a lifestyle brand with no compromise and without
sacrificing my creativity."
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