Renowned as an industry leader and innovator, Seed
Experiences is proud to announce an exciting new partnership with non-profit
musical charity Bridges for Music. Seed Experiences has committed to partnering
with Bridges for Music for the next twelve months across all Seed events as it
looks to solidify the relationship between the two companies. To kick-start
this, Seed Experiences plans to raise substantial funds through various means –
one being the launch of its “Charity Complimentary Contributions Initiative”.
The initiative means all complimentary tickets will now be charged at a percentage
of the actual ticket price across various ticket types and all of these funds
will go straight to Bridges for Music. This will begin with Seed’s upcoming
annual properties Rocking the Daisies and Vodacom In The City. Initially, the
funds will assist Bridges for Music to build a music school in Langa Township
in the Western Cape. The school will add further weight to an already robust
educational program that includes a scholarship program with SAE Institute,
which has seen 12 young artists attend short courses – and the launch of an
annual one-year Higher Certificate in Sound Production scholarship in
partnership with the Black Coffee Foundation. To date the bulk of the
fundraising has been driven by the internationally renowned Resident Advisor platform,
and has seen support from many high-profile artists across the planet helping
raise over 70,000 euros so far. “As a responsible promoter it is impossible to
ignore the importance of developing the future potential of the South African
music scene,” says Brian Little, Seed Experiences. Managing Director.
“Partnering with Seed Experiences is an exciting next step in our evolution and
it is encouraging to see such a well-established and respected promoter making
a real tangible commitment to making a difference to disadvantaged communities
through music,” says Trenton Birch, Bridges for Music Africa Director. Brian
adds: “We are very excited about this initiative. While we will be rolling out
further fund-raising initiatives that will include donations, sponsor campaigns
and workshops, what this does is educate the wider music community and involve
them in the process of upliftment and education through music. The people who
generally receive comps to our music events are fans and people who can afford
to pay the full ticket price. So paying a small amount, knowing that it is
contributing to this great cause, which is directly related to music and
growing the industry in South Africa, should be met with enthusiasm.” A
complimentary ticket for Vodacom In The City will be R100; the normal ticket
price is R450. Seed Experiences will be implementing this fundraising
initiative across all upcoming events and are looking forward to the
substantial amount of funding that will be raised through this over the next 12
months. After this time, all figures raised for Bridges for Music will be
released to the public as part of a case study. Seed Experiences is the
award-winning agency behind annual festivals Rocking the Daisies and Vodacom in
the City, Sonar Cape Town, The Lumineers SA Tour and many more. Bridges for
Music is a non-profit organisation that gathers key players in the music
industry as well as music fans to raise global awareness about local issues
through music in developing countries, leaving a positive impact and legacy in
disadvantaged communities. The organisation is also committed to providing
life-changing experiences for disadvantaged artists by giving them the
opportunity to develop their careers in the music industry. To date it has sent
artists to Amsterdam Dance Event (ADE), Tomorrowland (Belgium) and Glastonbury
(UK) and has global Ambassadors including Richie Hawtin, Skrillex and Luciano,
and a growing list of international festival partnerships.
Renowned as an industry leader and innovator, Seed
Experiences is proud to announce an exciting new partnership with non-profit
musical charity Bridges for Music. Seed Experiences has committed to partnering
with Bridges for Music for the next twelve months across all Seed events as it
looks to solidify the relationship between the two companies. To kick-start
this, Seed Experiences plans to raise substantial funds through various means –
one being the launch of its “Charity Complimentary Contributions Initiative”.
The initiative means all complimentary tickets will now be charged at a percentage
of the actual ticket price across various ticket types and all of these funds
will go straight to Bridges for Music. This will begin with Seed’s upcoming
annual properties Rocking the Daisies and Vodacom In The City. Initially, the
funds will assist Bridges for Music to build a music school in Langa Township
in the Western Cape. The school will add further weight to an already robust
educational program that includes a scholarship program with SAE Institute,
which has seen 12 young artists attend short courses – and the launch of an
annual one-year Higher Certificate in Sound Production scholarship in
partnership with the Black Coffee Foundation. To date the bulk of the
fundraising has been driven by the internationally renowned Resident Advisor platform,
and has seen support from many high-profile artists across the planet helping
raise over 70,000 euros so far. “As a responsible promoter it is impossible to
ignore the importance of developing the future potential of the South African
music scene,” says Brian Little, Seed Experiences. Managing Director.
“Partnering with Seed Experiences is an exciting next step in our evolution and
it is encouraging to see such a well-established and respected promoter making
a real tangible commitment to making a difference to disadvantaged communities
through music,” says Trenton Birch, Bridges for Music Africa Director. Brian
adds: “We are very excited about this initiative. While we will be rolling out
further fund-raising initiatives that will include donations, sponsor campaigns
and workshops, what this does is educate the wider music community and involve
them in the process of upliftment and education through music. The people who
generally receive comps to our music events are fans and people who can afford
to pay the full ticket price. So paying a small amount, knowing that it is
contributing to this great cause, which is directly related to music and
growing the industry in South Africa, should be met with enthusiasm.” A
complimentary ticket for Vodacom In The City will be R100; the normal ticket
price is R450. Seed Experiences will be implementing this fundraising
initiative across all upcoming events and are looking forward to the
substantial amount of funding that will be raised through this over the next 12
months. After this time, all figures raised for Bridges for Music will be
released to the public as part of a case study. Seed Experiences is the
award-winning agency behind annual festivals Rocking the Daisies and Vodacom in
the City, Sonar Cape Town, The Lumineers SA Tour and many more. Bridges for
Music is a non-profit organisation that gathers key players in the music
industry as well as music fans to raise global awareness about local issues
through music in developing countries, leaving a positive impact and legacy in
disadvantaged communities. The organisation is also committed to providing
life-changing experiences for disadvantaged artists by giving them the
opportunity to develop their careers in the music industry. To date it has sent
artists to Amsterdam Dance Event (ADE), Tomorrowland (Belgium) and Glastonbury
(UK) and has global Ambassadors including Richie Hawtin, Skrillex and Luciano,
and a growing list of international festival partnerships.
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