Big Concerts in partnership with Woolworths are pleased to
announce that Grammy award winning producer and performer PHARRELL WILLIAMS
will perform 2 public concert dates in September 2015. Pharrell Williams is a
creative force, using music, fashion, and design to express his distinctive
style. From his beginnings as a teenage prodigy and multi-instrumentalist in
Virginia Beach back in the early 90’s, through enough hits to earn him
Billboard’s Producer of the Decade in 2010 with over 100 million copies of his
productions sold worldwide. Williams has helped create such classics as Daft
Punk’s “Get Lucky”, Robin Thicke’s “Blurred Lines”, Nelly’s “Hot in Herre”,
Jay-Z’s “I Just Wanna Love U (Give It To Me)”, Britney Spears’s “I’m a Slave 4
U” and Justin Timberlake’s “Like I Love You”. Williams also worked with Chad
Hugo and Shae Haley creating an unpredictable hybrid as part of the
alt-rock/hip-hop group N.E.R.D with hits ‘She Wants to Move’ and ‘Rock Star’.
Pharrell also received a 2014 Academy Award Nomination for his original song
“Happy” featured in the animated film Despicable Me 2. “Happy” remained atop
the Billboard Hot 100 chart for ten consecutive weeks, peaked #1 on iTunes in
103 markets worldwide, and was the lead single off of his album “G I R L”, his
second solo album, released in March 2014, including smash hit singles “Marilyn
Monroe”, “Come Get It Bae” and “Gust of Wind”. On the 9th of April 2015,
Pharrell announced his collaboration with Woolworths on the “AreYouWithUs?”
campaign, a creative partnership aimed at uplifting education and environmental
sustainability in South Africa. The strategic collaboration is the first of its
kind for a South African retailer, and will see the global superstar and the
business align their values and actions to make a difference in the lives of
people, and the planet. Williams takes on the role of Style Director in a
ground-breaking collaboration across a series of sustainability-focused
projects. The partnership is a strategic one, grounded in a strong set of shared
values. “Pharrell is a global icon for social cohesion, advancement through
education and environmental awareness – these same values lie at the heart of
our business and form the foundation on which this partnership is built. We
hope Pharrell will help us make sustainability cool for the next generation of
South Africans and help us create a better future for our children, our country
and our planet,” says CEO of Woolworths, Ian Moir. The Woolworths Good Business
Journey is the driving force behind the partnership between Williams and
Woolies. Launched in 2007, Woolies’ GBJ is a commitment to ethical trade,
sustainable farming and production methods, as well as social responsibility.
The call-to-action for the collaboration is “Are you with us?” and it asks
customers to pledge their allegiance and support for the Woolworths Good
Business Journey. See the Happy singer in Cape Town: Monday 21 September at
Grand Arena, GrandWest and in Johannesburg: Thursday 24 September at Ticketpro
Dome. Tickets for the public go on sale Friday 29th May at 9am. Tickets can
only be purchased online through www.bigconcerts.com.
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