The proof is in the pudding! '85% Proof' is the sixth album from the multi-million
selling Brit Award winning singer-songwriter Will Young and represents his most
accomplished work to date. The record is an eclectic, hugely confident and
startlingly human record lead by the joyous, clap-heavy old school R&B
strut of lead single 'Love Revolution'. 'Love Revolution' comes with a
brilliant high-technicolor video, shot in a hyper-realistic futuristic fantasy
world, directed by Chino Moya (St Vincent 'Digital Witness' video). '85% Proof'
follows up Will's No 1 album 'Echoes' released in 2011 which has sold over half
a million copies. In the intervening years Will moved back to theatre staring
as The Emcee in Cabaret (for which he was nominated for an Olivier Award);
presented an ITV documentary on surrealist artist Magritte; filtered his
passion for politics via blogs for the likes of Huffington Post; wrote a
best-selling biography and fronted a campaign for Stonewall. He also started
teaching and mentoring other singer-songwriters. Produced by previous
collaborator Jim Eliot (Mikky Ekko, Ellie Goulding), '85% Proof' is a creative
reflection of Will's extracurricular activities post-Echoes and his most personal/honest
song writing to date.
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