Theodore Roosevelt once said, “Believe you can and you're
halfway there.” While this reference is often reduced to just another
inspirational quote with more bark than bite, it is the precise philosophy
employed at RADA Unearthed.
The core of RADA’s healing process – a non-profit company
for rape, alcohol, drug and abuse - is the principle that people are entirely
responsible for and accountable to themselves. The goal is to eliminate social
safety nets and instead give people the tools they need to grow themselves.
In Early 2015, Howie Combrink was approached by RADA
Unearthed (a division of RADA which contributes to the arts) to feature on
their compilation album. The project would not only raise awareness for RADA
Healing, but would, through the music, bring a message of hope and restoration.
For Howie it was a sure bet. The singer songwriter wholeheartly committed his
time and energy to the project.
He says, “Believe is a song I wrote about my observations of
peoples’ lives. I think a lot of people in general need to believe in
themselves a little more. The world is our playground and it's important to
take advantage of everything thing life has to offer. Believe this world is
yours.”
Unlike his previous solo material, Howie decided to get
producer Rici Martins (AKA SEVVEN – also a RADA Unearthed featured artist)
involved on this one, which really helped grow and expand his sound.
Philosophical in nature, Rici added a dynamism to not only Howie’s eclectic
sound, but his deep seated lyrics as well.
“Having Rici as producer on this allowed me get an external
opinion and enjoy the creative process so much more. His musical knowledge is
amazing and he helped me find the perfect sound the song needed,” Howie
explains.
Believe forms part of an 18-track South African pop
compilation released through RADA Unearthed. Staying true to their vision, they
continually strive to assist artists from all genres of music. The aim is to
fundamentally change the face of South African music in the way it is
perceived, packaged and delivered to South Africa and to the rest of the world.
RADA Unearthed offers a full solution to artists ranging
from a state-of-the-art recording studio, a full marketing package as well as
world class live events and festivals.
Howie concludes, “The RADA family is very close to me and I
support their cause dearly. I really hope South Africa and the World take the
time to see what they’re all about.”
More about RADA Unearthed:
RADA, in all their endeavours, strive to effect change. An
acronym for rape, alcohol, drug and abuse, RADA aims to combat addiction and
life’s cruelest atrocities by building comprehensive renewal centres worldwide.
While involved in various CSI projects, the non-profit company also contributes
to the arts.
RADA Unearthed has launched a compilation album featuring a
bevy of South African talent. The contemporary pop album features new hit
singles from both unknown and established artists, including the likes of Prime
Circle, Caroline Borole, Ashlinn Gray and more.
For more information, visit www.rada.co.za
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