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| Johnny Clegg |
Johnny Clegg, one of South Africa’s most inspiring and
celebrated artists, and the Henley Business School have entered into a
collaboration to offer a scholarship in the business school’s recently launched
MBA in the Music & Creative Industries. The Johnny Clegg Scholarship will
be awarded to an applicant who has demonstrated a commitment to the creative
industries, a keen interest in professionalising the sector, and an
understanding of the critical intersection of creativity and business savvy
that results in a vibrant, successful commercial enterprise. The first of its
kind, the MBA has been hailed as a timely initiative for the creative
industries.
In an environment where creative'
labour and output are often regarded as passion projects, and often not given
due professional recognition, the MBA offers creative workers and arts
practitioners a tailor-made business qualification that addresses
the unique scenario that the creative
industries present. The scholarship recognizes the vital contribution that the
creative industries make towards the future prosperity of Africa. “As an
artist, I had to learn about the business side of music through
trial-and-error. In many real respects, I was self-taught.” comments Johnny
Clegg. “With over 30 years in the industry, what I’ve learnt is that
information is power – and to date, very little has been offered by academia to
address how our work in the arts is structured and plays out. I’m excited to be
part of empowering artists through this scholarship, and working with Henley to
share this opportunity with the right candidate.” The scholarship covers all
the R220 000 tuition costs of the MBA programme. Representing the best of both
worlds, the Music & Creative Industries MBA programme comprises Henley’s
core MBA, with the music and creative industry sector section allocated
additional time to contextualize and discuss industry-specific issues.
In keeping with Henley Business School’s
commitment to offering a ‘family-and life-friendly MBA’, the principles of
flexible learning apply to the Music & Creative Industries MBA, ensuring a
study experience that in step with the realities of most candidates' lives as
full-time businesspeople and professionals. To enter, interested candidates are
to apply directly to the Henley Business School – application forms are
available on the Henley website,
www.Henleysa.ac.za. Successful candidates will be selected based on
Henley’s criteria, and the final decision made jointly by Johnny Clegg and the
Henley Business School.
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