“Swedish songbird” Tove Lo (as she was described by Nylon
magazine) is rapidly winning over audiences. “The sparkly, synth-ridden track,”
Nylon said of “Habits (Stay High),” “is an irresistible dance floor number with
a decidedly dark backbone – using substances to deal with heartbreak – and
according to the singer, creating a slick pop jam like this one is her way of
dealing with relationship obstacles. Of “Not On Drugs,” Pitchfork says
"Now…she's back on her feet and reaching for the stars—she's not on drugs,
she's just in love, and she has the post-Icona Pop beat drop to prove it.”
‘For me it's easier to write and sing songs about my
feelings than talking them out with people,’ she explained. ‘It's my way of
working through things.’
26-year old Tove Lo is a graduate of Stockholm’s prestigious
and rigorous Rytmus Music school, a springboard for young Swedish artists like
Robyn, Erik Hassle, and Amanda Mair. As a member of Max Martin and Shellback’s
writing collective, Tove earned her first cuts with her compositions “We Got
the World” (Icona Pop) and “Something New” (Girls Aloud). In addition to
self-professed supporters Ellie Goulding, Lorde and Icona Pop, Tove Lo’s online
admirers also include Adam Lambert, Charli XCX, Major Lazer, Alesso, and
others.
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