Don't believe the hype. Its success had little to do with
the marketing campaign. Other than it motivated core fans! That's the story
here. Kind of like when Apple introduces a new product. Daft Punk fans, earned
over two decades, track the band incessantly, and when they heard a new record
was imminent, they couldn't stop talking about it. They're the ones who made
the SNL ad and the Coachella video go viral. Otherwise, the ads were dead in
the water. I.e. nobody who didn't care before cared now, the ads didn't wake up
the masses, the fans did! Not that every fan is happy with "Random Access
Memories." Many are angry that it's a return to the seventies as opposed
to a step forward into the electronic stratosphere. But one thing "Random
Access Memories" has that most albums do not is a hit single. And a hit is
not something that can be quantified, rather it's something you HEAR, that
makes you feel warm and excited and energized and desirous of nothing so much
as playing it again. The launch pad was primed, but it was "Get
Lucky" that ensured blast-off. And now with streaming media, we live in a
totally different era. The listening threshold is tiny. Used to be you had to
wait to hear multiple tracks on the radio, distill public opinion, only fans
bought without hearing first. But the buzz has caused immense streaming on
Spotify.
Don't believe the hype. Its success had little to do with
the marketing campaign. Other than it motivated core fans! That's the story
here. Kind of like when Apple introduces a new product. Daft Punk fans, earned
over two decades, track the band incessantly, and when they heard a new record
was imminent, they couldn't stop talking about it. They're the ones who made
the SNL ad and the Coachella video go viral. Otherwise, the ads were dead in
the water. I.e. nobody who didn't care before cared now, the ads didn't wake up
the masses, the fans did! Not that every fan is happy with "Random Access
Memories." Many are angry that it's a return to the seventies as opposed
to a step forward into the electronic stratosphere. But one thing "Random
Access Memories" has that most albums do not is a hit single. And a hit is
not something that can be quantified, rather it's something you HEAR, that
makes you feel warm and excited and energized and desirous of nothing so much
as playing it again. The launch pad was primed, but it was "Get
Lucky" that ensured blast-off. And now with streaming media, we live in a
totally different era. The listening threshold is tiny. Used to be you had to
wait to hear multiple tracks on the radio, distill public opinion, only fans
bought without hearing first. But the buzz has caused immense streaming on
Spotify.
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