With his latest release, Love Story, perhaps he can finally downshift. Since 2010’s Trunk Muzik, his career has been on the fast track. His appearance—his tattoos include a catfish swimming down his forearm and “Heart of Dixie” stamped on his stomach—and raps about Appalachian meth dealers might’ve made him a novelty act. But his rapid-fire delivery and intense live show ensured no one considered him a joke. As Pitchfork marvelled, “Yelawolf is a powerful new rap voice, one that draws from all over the map without sounding much like anyone else.” Interscope Records agreed and within three months, he had a major label deal. Later that year, the tape was re-released as Trunk Muzik 0-60, and Rolling Stone praised him as “an MC whose liquid flow breathes life into genre clichés.” In January 2011, he signed to Eminem’s Shady Records, and his fan base grew even more rabid. Yet Wolf wasn’t satisfied. “The mullet and Three 6 Mafia. How do you make that work?” he says. “What I’ve always been trying to do is figure out how to make that into a good mixture of music.”
Yelawolf was born Michael Wayne Atha in Gadsden, Alabama, where his two musical loves grew organically. His mom dated a sound engineer, and Wolf remembers being onstage at age six with Dwight Yoakam, and Run DMC coming by his house to party after their local show when he was seven. “I woke up in this trailer park and figured out what was ironic about who I was and where I was from wasn’t that what I was experiencing was new. It was just that I recognized the extreme of it,” he says.
After being homeless in Berkeley and working on a ship off the coast of Washington state, Yelawolf landed back in the South and started making mixtapes. He was purposefully rowdy, wearing head-to-toe deer hunting camouflage and gold teeth. In Atlanta, Wolf and his friend Malay (the producer who later won a Grammy for Frank Ocean’s Channel Orange) started a “futuristic country hip-hop rock band” that included both a DJ and a black fiddle player. Their self-described “arena rap” became popular in Atlanta, pulling huge crowds as well as the attention of Lil Wayne and L.A. Reid. But their idea was ahead of its time and fizzled.
Wolf was poor, and his now ex-girlfriend and their child were still living in Gadsden. Running out of options, he returned to Alabama with producer WLPWR. “We got an 8-track recorder in the back of this shitty house in this factory neighborhood worthy of any Harmony Korine film, and we wrote Trunk Muzik front to back,” he says. He hustled back to Atlanta to record it, and the tape that set his career ablaze and resulted in his working with legends like Bun B and Big Boi was completed in all of a week and a half. “I became that shit. I saw the power in it. [And] I felt fulfilled,” he admits. “But I always knew, ‘Wait ‘till they hear the shit I did with Malay.’”
At long last, they’re listening, and the response is as positive as he always believed it would be. Recorded entirely in Nashville’s Blackbird Studios and executively produced by Eminem, his passion project—fittingly titled Love Story—is a rootsy, country-tinged rock album brimming with strong lyricism. Finally, he’s struck the right balance. “I’m not reinventing the wheel. It’s nothing Kid Rock hasn’t done,” he says. “But what is new is my deep appreciation for lyricism in hip hop, [my desire] to be a great lyricist. And a deep appreciation for outlaw country, for raw classic rock. I started to learn how to blend concepts together.”
Indeed he did. The album’s first single, “Till It’s Gone,” is a driving barn burner of a song elevated by Wolf’s melodically sung hook. Radio friendly without sacrificing its soul, it’s an undeniable smash that’s in line with the country’s recent obsession with the culture of rural American life. In fact, “Till It’s Gone” premiered last September on the wildly popular FX drama Sons of Anarchy. “It might be simple, but when I decided to put down sneakers and throw on some boots … it feels like I've come full circle ... riding Harleys with my Dad ... it all makes sense, ” he says. A smile enters his voice. “It’s the biggest exhale.”
* On 8 August 2016 American Hip Hop artist Yelawolf will be performing at The Assembly (supported by P.H.Fat).