Local rockers The Parlotones will once again lead the way in South African entertainment as they launch their custom smart phone app to mark the release of the brand new studio album ‘Journey Through the Shadows.’ The app is available for free download on http://www.theparlotones.net, ITunes and Android market with the black berry edition launching in May. The band have also recoded exclusive tracks which will not be included on the album, these exclusive tracks are available free of charge for fans who pre order the album at Musica and Look and Listen between before 27 April. According to the band's vocalist Kahn Morbeet the smart phone app is an extension of the bands rollout of their fan loyalty program and forms the mobile aspect of the system. The smart phone app is fully integrated into Facebook, Twitter and Foursquare and provides fans with a seamless platform to manage their social lives around the band. Other notable features include the latest videos, gig guide, QR reader, news feed, discography, fan wall and access to exclusive promotions. If you enjoy social interaction and some gaming fun you can join The Parlotones trackable passport game. The band has released 1000 Parlotones passport with unique QR codes in the specially designed visas inside each passport. The object of the game is to scan in the code with The Parlotones smart phone app or any QR code reader which will unlock an exclusive download and to pass the passport on to a friend. The objective of the game is to get your passport to travel around the world with as many fans as possible scanning it along the way. Each fan that scans the passport will be automatically added to the team the passport belongs to and each member of the team will earn points every time the passport is scanned. As an added bonus these 1000 fans will also receive their own personalized Parlotones Passport. To register for the game go to http://www.theparlotones.net register on the site and select the required tick box on the personal information page to play the game.