South African rockers The Parlotones has joined forces with
a tour operator and a leading American rock radio station, DC101, to help
create awareness for the Rhino poaching epidemic beyond South African borders.
The campaign will offer listeners to DC101 a chance to win a once in a lifetime
experience. The Parlotones will be flying out representatives from DC101 as
well as 2 lucky listeners from the USA to South Africa where they will have an
opportunity to join the band on a rhino tagging expedition. “Having toured the
world extensively over the past few years we have realized that most people are
totally oblivious to the fact that rhinos are almost extinct and we decided we
were going to change this,” says band manager Raphael Domalik. “Teaming up with
media around the world is one of the most effective ways to do this and we plan
to provide many more opportunities like these to aid the cause.” Over 260 rhino
have been slaughtered this year alone in South Africa, despite the many efforts
to prevent the ever increasing poaching problem in the country.