Rapper maestro Jay-Z is launching his own YouTube channel.
Music-news.com reports that the rapper-turned-entrepreneur is expanding his
resume with a venture into branded video content. His Life+Times channel is
scheduled to launch on Saturday. Programming will kick off with clips from his
last concert at the Barclays Center in Brooklyn, New York. Life+Times, the name
of the rapper's personal blog, will also feature original content. A fan
interaction show called Roc Nation Check-In, Well Dunn with British fashion
model Jourdan Dunn and a docu-series about basketball's Brooklyn Nets are
underway, according to USA Today. The YouTube venture comes as a result of a
deal between the 99 Problems rapper and entertainment company IconicTV.
"The site really is a way for Jay to showcase the breadth of his
interests, from fashion, architecture, music, style, food, consumables,
electronics, and so forth,' Iconic TV co-founder Michael Hirschorn told the
newspaper. The venture is part of YouTube's new original programming initiative.
Jay-Z and his new business partners already have big plans to expand.
"We're approaching this channel and programming it, not at the level of an
MTV or a BET ' at least, not yet ' but really programming it as a real channel
that will have regular content, some featuring him, some under his creative
direction, but that when he wants to reach his audience, he's no longer going
to have to go through an intermediary to get to that audience," Michael
* Talking about Jay-Z, someone did a Barack Obama remix of
the rapper's hit, 99 Problems. Check it out HERE!