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Monday, 10 December 2012

Beyoncé signs mega million deal with Pepsi

Beyoncé in the Pepsi promo ad
Beyoncé has signed a branding deal with Pepsi worth an estimated $50 million. Digital Spy reports the singer, who has starred in ads for the soft drink since 2002, teamed up with Pepsi once again to coincide with the Super Bowl 2013 Halftime Show. Beyoncé, who will perform at the Pepsi-sponsored event, will act as a brand ambassador in the multi-year deal and feature in a new commercial due to debut during the Super Bowl on February 3. She'll also appear on limited-edition cans in March. Pepsi will also sponsor a variety of creative projects for Beyoncé, including live events and videos, and help promote her upcoming fifth studio album, which is due out next year. "Pepsi embraces creativity and understands that artists evolve," Beyoncé said in a statement via The New York Times. "As a businesswoman, this allows me to work with a lifestyle brand with no compromise and without sacrificing my creativity."

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