Locnville

Locnville
Locnville

Friday, 21 June 2013

The Arrows launch “Disaster Queen” Video

The Arrows
Two years, two weddings and two international tours after the release of their phenomenally successful first single, “Lovesick” off their debut release “Make Believe”, South Africa’s favourite pop duo, The Arrows, are back with their sophomore studio album - “Disaster Queen”. To build up momentum to the release of this album in September later this year, the duo spent 2 gruelling days filming the music video for the title track “Disaster Queen”. “Disaster Queen is about never giving up and pushing forward, no matter what, to keep going with what is right” says Pam de Menezes, lead singer of the duo. To convey this message of perseverance and triumph, the band, cast and crew spent over a month piecing together all of the intricacies that bring to life the visual sensation of the futuristic fight scenes that play out in the video. The Arrows were in intensive MMA training with a professional fighter for over a month for the video – learning how to punch, land and kick. “We wanted our opponents in the video to look scary and other worldly,” says Pam, getting hands-on with all aspects of the video. They were involved in handpicking the material for the exquisite futuristic costumes of the fighters and spectators in the video, “we wanted the spectators to look like snooty hipsters of the future, with outrageous outfits. Everything was done very specifically and on purpose.” The cast and crew shot the video over 2 days, pulling 20 hour shifts each day to get the video looking as spectacular as it does. “It was a very ambitious concept that we committed to, but it was a lot of fun and we’re so happy with the way that it turned out!” finishes Pam. You can also watch the BEHIND THE SCENES video of Disaster Queen.

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