Locnville

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Saturday, 28 September 2013

REVIEW! Avicii - True

Put on your dance shoes! The new album ‘True’ is Avicii’s biggest creative statement yet; True features the Worldwide smash hit “Wake me Up”. The song has dominated the airwaves, the Internet and global charts since it first premiered. In the UK it held the official No.1 spot for three consecutive weeks, to date it has sold over 2 million copies worldwide. Globally it has and peaked at No.1 in 70 territories, with sales continuing to mount, the single has gone multi-Platinum in Norway, Sweden and Australia – as well as Platinum here in the UK and across the rest of Europe. Any preconceived notions the masses may have about Avicii... forget 'em. The star Swede is dancing to the beat of his own drum machine. On Tim Bergling’s debut album True, out today (Sept 17) on PRMD/Island Records, you can kiss goodbye over-synthesized, highly manufactured, bland EDM ballads. Bergling, along with support from shrewd sonic talents (Chic legend Nile Rodgers, bluegrass baritone Dan Tyminski, American Idol breakout star Adam Lambert, to name just a few)—salt and peppers the music to taste like nothing you’ve ever heard before. And in case we’ve forgotten, this is the point of music. A mere five years ago, young Tim Bergling was dabbling in sound mixology from his bedroom in Stockholm. Today, Avicii is not only almost old enough to rent a car, he’s also topped music charts in over 65 countries with the savagely trendy, “Wake Me Up”—a tune that can adequately be described as “country-step.” A hybrid of progressive breaks and twanged vocals, featuring diverse collaborators R&B singer-songwriter Aloe Blacc and Mike Einziger of Incubus. The pandemic popularity of “Wake Me Up” is validation; the Swede doesn’t need a rented whip to render horsepower.

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