Simfy africa’s users are clearly loving the service, and are listening to a significant amount of music. The ‘Top User’ listened to the equivalent of 93 full days of music in the year [equivalent to 2231 hours of music]; followed by the next user at 78 days of music in the year [equivalent to 1873 hours of music]. A recent birthday promotion measured the amount of music listened to in one weekend. The winner clocked up 798 plays over the three days, which is 53.5 hours of music. The service is closing in on 7 million overall plays by its users since launch, with more than 60 000 playlists created in total. Users have downloaded all formats of their apps, but the Desktop App is the clear favourite so far. In terms of platforms and devices, the iPhone is the most popular, followed by Android and BlackBerry. In terms of features, users are really buying into the offline facility which allows them to listen to tracks without an internet connection. Also popular is the new ‘low bandwidth feature’ which reduces the amount of data required by an impressive 2/3 [two thirds]. This feature is currently available on simfy africa’s mobile apps with the exception of Android, which will have this feature added in the next two weeks.