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Tuesday, 15 April 2014

Johnny Clegg invests in the future of the youth with the newly launched Johnny Clegg Scholarship

Johnny Clegg
Johnny Clegg, one of South Africa’s most inspiring and celebrated artists, and the Henley Business School have entered into a collaboration to offer a scholarship in the business school’s recently launched MBA in the Music & Creative Industries. The Johnny Clegg Scholarship will be awarded to an applicant who has demonstrated a commitment to the creative industries, a keen interest in professionalising the sector, and an understanding of the critical intersection of creativity and business savvy that results in a vibrant, successful commercial enterprise. The first of its kind, the MBA has been hailed as a timely initiative for the creative industries.  In an environment where creative' labour and output are often regarded as passion projects, and often not given due professional recognition, the MBA offers creative workers and arts practitioners a tailor-made business qualification that addresses  the unique scenario that the creative industries present. The scholarship recognizes the vital contribution that the creative industries make towards the future prosperity of Africa. “As an artist, I had to learn about the business side of music through trial-and-error. In many real respects, I was self-taught.” comments Johnny Clegg. “With over 30 years in the industry, what I’ve learnt is that information is power – and to date, very little has been offered by academia to address how our work in the arts is structured and plays out. I’m excited to be part of empowering artists through this scholarship, and working with Henley to share this opportunity with the right candidate.” The scholarship covers all the R220 000 tuition costs of the MBA programme. Representing the best of both worlds, the Music & Creative Industries MBA programme comprises Henley’s core MBA, with the music and creative industry sector section allocated additional time to contextualize and discuss industry-specific issues.  In keeping with Henley Business School’s commitment to offering a ‘family-and life-friendly MBA’, the principles of flexible learning apply to the Music & Creative Industries MBA, ensuring a study experience that in step with the realities of most candidates' lives as full-time businesspeople and professionals. To enter, interested candidates are to apply directly to the Henley Business School – application forms are available on the Henley website,  www.Henleysa.ac.za. Successful candidates will be selected based on Henley’s criteria, and the final decision made jointly by Johnny Clegg and the Henley Business School.

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