Wednesday, 5 November 2014
HOT! Reason’s Audio High Definition in No 1 Position
Sizwe “Reason” Moeketsi’s highly anticipated sophomore album Audio High Definition debuts at No 1 on iTunes Hip Hop Chart this week, as SA’s most loved lyricist makes his album available for fans to pre-order ahead of 17 November release. Fresh from a European and East African Tour – armed with a chart topping single ‘2 Cups Shakur’ - across 5FM, Gagasi FM, and Metro FM - and hot new single ‘Glasses To The Ceiling’ Feat. LCNVL - Reason is geared up for a roller coaster summer. Audio High Definition features a slew of major guest performers on the 14 track album with Thandiswa Mazwai, HHP, Tumi, Nigeria’s M.I., Bonang Matheba, Donald and Pac Div (USA). As the album title suggests, Reason’s Audio High Definition is a high quality, boundary stretching collection of music set to be a game changer for SA rap. Metaphorically, Reason defines it as operating at the highest definition of self, telling a story that began with his debut Audio3D and now going to immeasurable heights. Musically, Audio High Definition fits the new generation Mzansi hip-hop swagger and social commentary over big-bass-heavy-beats similar to K.O.,Khuli Chana, Tumi, AKA and Cassper Nyovest. What distinguishes Reason is the ease with which he goes from supreme lyricist to hit maker without missing beat. “... real talk, after this I deserve [for] everybody to bow and be like ‘we respect, we hear you, here is the crown... take it’”. Reason won the Best Lyricist 2014 - South African Hip-Hop Award and received a SAMA 2013 Nomination in the category Best Hip-Hop. When it comes to brand endorsements, live shows and co-signs, Reason is the leader of the pack, in 2014 alone he has performed major headline gigs with Nas, Wiz Khalifa and Timbaland at the Castle Lite Extra Cold Music Festival, 2Chains and Kendrick Lamar for Miller’s Boom Town Concert Series and AXE Big Sean SA Tour. With a high degree of street credibility and one of the most loyal and supportive fan bases for a South African hip hop artist Audio High Definition is set to be a top notch release for the new generation music Fan!