Saturday, 27 June 2015
Will Young - 85% Proof
The proof is in the pudding! '85% Proof' is the sixth album from the multi-million selling Brit Award winning singer-songwriter Will Young and represents his most accomplished work to date. The record is an eclectic, hugely confident and startlingly human record lead by the joyous, clap-heavy old school R&B strut of lead single 'Love Revolution'. 'Love Revolution' comes with a brilliant high-technicolor video, shot in a hyper-realistic futuristic fantasy world, directed by Chino Moya (St Vincent 'Digital Witness' video). '85% Proof' follows up Will's No 1 album 'Echoes' released in 2011 which has sold over half a million copies. In the intervening years Will moved back to theatre staring as The Emcee in Cabaret (for which he was nominated for an Olivier Award); presented an ITV documentary on surrealist artist Magritte; filtered his passion for politics via blogs for the likes of Huffington Post; wrote a best-selling biography and fronted a campaign for Stonewall. He also started teaching and mentoring other singer-songwriters. Produced by previous collaborator Jim Eliot (Mikky Ekko, Ellie Goulding), '85% Proof' is a creative reflection of Will's extracurricular activities post-Echoes and his most personal/honest song writing to date.