Pan-African music and youth culture authority MTV Base (DStv
channel 322) has been invited to become the first music TV channel on the
continent to be a curator on Apple Music. Bringing African flava to the popular
music platform, MTV Base joins an exclusive selection of international
tastemakers and style leaders. Starting October 2015, MTV Base will curate a
range of themed playlists inspired by music that resonates on the continent
today, giving music fans an exclusive MTV Base music experience, and allowing
them to discover and stream music handpicked by Africa’s music authority. The
playlists will feature tracks by African and international artists across
multiple genres including Hip Hop, R&B, pop, and more, spotlighting the
giants of African contemporary music. The MTV Base curated playlists will provide recommendations for music fans,
allowing them to sample and appreciate both new music and established
artists. All playlists will be updated
weekly, with special themed playlists linked to must-see MTV Base TV events and
programming such as #MTVDJBattle or the MTV Africa Music Awards (MAMA). To get
your regular music fix from MTV Base anywhere at any time on Apple Music, open
the Apple Music app on your device, tap “NEW” and then click on the “CURATOR
PLAYLIST” icon. Search for MTV Base
Africa, then click through to the page and enjoy the handcrafted playlists the
channel has to offer. Interact with MTV
Base via Apple Music Connect to ‘like' a playlist, or leave a comment.
Commented Tim Horwood, Head of MTV Base, "We are super excited to join
Apple Music and to deliver a curated music experience for music lovers that
will allow new and existing fans to discover and appreciate the incredible
music that we at MTV Base get down to every day!"
Pan-African music and youth culture authority MTV Base (DStv
channel 322) has been invited to become the first music TV channel on the
continent to be a curator on Apple Music. Bringing African flava to the popular
music platform, MTV Base joins an exclusive selection of international
tastemakers and style leaders. Starting October 2015, MTV Base will curate a
range of themed playlists inspired by music that resonates on the continent
today, giving music fans an exclusive MTV Base music experience, and allowing
them to discover and stream music handpicked by Africa’s music authority. The
playlists will feature tracks by African and international artists across
multiple genres including Hip Hop, R&B, pop, and more, spotlighting the
giants of African contemporary music. The MTV Base curated playlists will provide recommendations for music fans,
allowing them to sample and appreciate both new music and established
artists. All playlists will be updated
weekly, with special themed playlists linked to must-see MTV Base TV events and
programming such as #MTVDJBattle or the MTV Africa Music Awards (MAMA). To get
your regular music fix from MTV Base anywhere at any time on Apple Music, open
the Apple Music app on your device, tap “NEW” and then click on the “CURATOR
PLAYLIST” icon. Search for MTV Base
Africa, then click through to the page and enjoy the handcrafted playlists the
channel has to offer. Interact with MTV
Base via Apple Music Connect to ‘like' a playlist, or leave a comment.
Commented Tim Horwood, Head of MTV Base, "We are super excited to join
Apple Music and to deliver a curated music experience for music lovers that
will allow new and existing fans to discover and appreciate the incredible
music that we at MTV Base get down to every day!"
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